“It benefits the community in so many different ways,” Birtha said, “Sacramento is one of the fastest-growing cities in the United States, and we have so much population. Working in tandem with the Kumi Events Center, Hard Rock Live will host bigger crowds than ever before. Patrons will be able to reserve the space for meetings, marketing promotions, conventions and catered events. Hard Rock Live will host everything from concerts and intimate bands to boxing and MMA fights. The building will be a multi-purpose space for both small and large-scale events. The name Hard Rock Live connotes a musical space Hard Rock sees more potential. ![]() Hard Rock predicts the site will become Northern California’s premier entertainment venue, Birtha said. The building’s second level will incorporate a mezzanine and VIP boxes. The construction is massive - the building will cover 65,000 square feet and will have more than 2,500 seats. ![]() The events center, Hard Rock Live, will be located north of the current property, adjacent to its existing Kumi Events Center. ![]() “But, more importantly,” Birtha added, “we’re going to take all these funds and continue to reinvest in the property and to grow it to the benefit of everybody, truly everybody, in the overall community - from hiring to economic investment, to building, to tourism.”
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